Archive for 24 September, 2010

Interesting North

Just a reminder (since its nearly payday) to get your tickets for InterestingNorth. They’ve just released some half price student tickets which are going fast.

Sheffield is really quite handily located - less than two hours drive from Manchester, Liverpool, Leeds, Nottingham and Birmingham and you can currently get a return train ticket from That There London for under thirty quid.

picture nicked from Russell’s blog

24 September, 2010 at 6:37 pm Leave a comment

You say ethnographic, I say effectiveness

I had a really interesting chat last night with a friend who is an academic researcher.  She’s got funding for a very cushy ethnographic research project and I couldn’t help noticing the differences between her world and mine:

1) She suggested her own topic (within her specialist area) that she knew she’d find interesting and that hasn’t ever been researched before

2) She has six months (with no other work commitments) in which to complete the project

3) Its an entirely ethnographic approach, involving attending at least five events that are on my personal wish list

4) At the end of all this, her ‘outcomes’ are to get a couple of articles published and speak at a conference. 

I think most of us would be trying to fit a project like this in alongside our normal role.

So next time you find yourself wondering whether you can somehow fund and find the time to do a proactive research piece, or are doing your eleventy billienth focus group with ‘heavy’ consumers of yellow fats, spare a thought for the poor, overworked academics out there!

24 September, 2010 at 6:13 pm Leave a comment


Hello. I'm Gemma Teed, I'm a UK Account Planner and this is where I share my thoughts on Planning, marketing, trends and other related stuff.

I'm a freelance / self employed Planner, so if you're a client or agency click on work with me. If you're just nosy, you need about me, or pop over to my LinkedIn and twitter.

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(almost) always thinking blog by Gemma Teed is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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