mobile company in shock ‘here to help’ pledge
26 August, 2010 at 8:03 pm 2 comments
After my rant last week about customer service vs. customer acquisition, it seems that one mobile provider is trying to redress the balance.
Hotfooting it through Leeds city centre earlier this week en route to the library, I came across O2’s Guru Roadshow, which seemed to be all about showing you how to get more from your mobile.
I particularly liked this sign:
update 21/01/11 – I got a very nice email from O2′s online guys asking if I’d point out that they have a spangly new Guru youtube channel full of tips to help you get more from your mobile.
Entry filed under: Campaigns, customer service, promotional marketing, sales promotion. Tags: experiential marketing, guru, O2, roadshow.
1. Charles | 27 August, 2010 at 1:52 pm
I think some ‘The Wire’ vernacular is in order with these customer posts.
‘ya feel me’?
;)
2. if owned online spaces are a house party, most brands should be out on the town « (almost) always thinking | 14 October, 2011 at 8:24 am
[...] already hanging out at. That’s why the NHS does stop smoking roadshows at supermarkets and why O2 Gurus was a good idea. Translating this to online still means working with partners, they just might be [...]