Archive for 6 May, 2010

work/work balance

I’ve been thinking recently about balance.  My normal stance on this subject is about trying not to compromise too much in life generally and very big on achieving work/life balance (which I’ve blogged about before here and here).  I now find myself wondering how you can find balance in your job itself (whether or not you are a Planner or other agency type person).

John Steel spoke in his APG ‘Perfect Pitch’ speech in 2007 about the need to defend Thinking Time (even if that means booking in your diary a Very Important Meeting with Me, Myself & I).  Getting a balance between Thinking and Doing is always going to be hard when deadlines are looming and requests are stacking up, but particularly for insight or strategy related work, the more time (within reason) spent on the Thinking bit, the better the likely outcome of the Doing.

There’s also a need to find a balance between the Stuff I Have To Do and Stuff I Want To Do, as well as Stuff I Hate, Stuff I Don’t Mind Doing and Stuff I Really Enjoy.

Succeeding in achieving this balance could in part be down to the instigation of a really good To Do List (or a really good PA for those of you higher up the organisational chart), but I suspect that achieving a good work/work balance might have more to do with the position of your specialism in your organisation, work load, company culture and, most importantly, the sheer bloody mindedness of the particular individual.

6 May, 2010 at 12:52 pm 1 comment


Hello. I'm Gemma Teed, I'm a UK Account Planner and this is where I share my thoughts on Planning, marketing, trends and other related stuff.

I'm a freelance / self employed Planner, so if you're a client or agency click on work with me. If you're just nosy, you need about me, or pop over to my LinkedIn and twitter.

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gemma-at-gemmateed dot-co-dot-uk

The views expressed here are obviously my own and do not reflect those of my past or current employers or clients.

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(almost) always thinking blog by Gemma Teed is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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