a sideways look at preconceptions
25 April, 2010 at 5:27 pm 3 comments
So I went to my first side saddle show today (very exciting, enormously proud of horse for behaving so well etc etc etc). Anyway, all these ladies done up in full regalia of habit, bowler hat, veil and so on looked rather scary and unapproachable:
Nothing could have been further from the truth – a lovelier, more helpful bunch of ladies you could not wish to meet. Which got me thinking about the line on most creative briefs which asks:
Who are they and how do they feel about the market and the brand? What’s on their mind?
When I’m writing briefs, I’m going to think a lot more carefully about preconceptions from now on.
Entry filed under: creative briefing, Life. Tags: preconceptions, side saddle.
1. a sideways look at pitch practice « (almost) always thinking | 7 March, 2011 at 10:11 am
[...] know I’ve written a couple of posts before finding tenuous parallels between my equestrian life and the world of agencies and Planning. But I really think I’m onto something this [...]
2. Angie Keys | 26 September, 2012 at 11:02 pm
LOve the pic> I have a percheron cross i am looking for a sidesaddle for him. Do you have an suggestions on a type or a place to look for? thanks
3. almostalwaysthinking | 27 September, 2012 at 6:35 am
Hi Angie. Drop by the sidesaddle riders group on facebook and we’ll sort you out :) gemma.