a sideways look at preconceptions
So I went to my first side saddle show today (very exciting, enormously proud of horse for behaving so well etc etc etc). Anyway, all these ladies done up in full regalia of habit, bowler hat, veil and so on looked rather scary and unapproachable:
Nothing could have been further from the truth – a lovelier, more helpful bunch of ladies you could not wish to meet. Which got me thinking about the line on most creative briefs which asks:
Who are they and how do they feel about the market and the brand? What’s on their mind?
When I’m writing briefs, I’m going to think a lot more carefully about preconceptions from now on.