Glee – so much more than a High School Musical

15 February, 2010 at 6:09 pm Leave a comment

I’m loving the first series of Glee (currently on E4 and Channel4 in the UK).  If you haven’t seen it, it’s perhaps best described as High School Musical for grownups, a dark-ishly comic look at life inside a fictional all-American high school, centred around performances from the school’s Glee Club ( a kind of Broadway-style choir).

But Glee is more than just an uplifting bit of musical fun, it’s a multi-platform entertainment brand.

Every week, selected songs from the previous episode are released on itunes.  ‘Don’t Stop Believin’ is currently at number 5, enjoying it’s 9th week in the UK charts, while the Glee cast has another three tracks in the top 40.  With over two million tracks sold worldwide to date, it would seem that the show essentially pays for itself before any advertising or syndication revenue is taken into account.

With Glee season 2 already on the way, a Golden Globe for Best TV series in the bag, an upcoming Joss ‘Buffy the Vampire Slayer’ Whedon directed episode plus rumours of a stadium tour and Christmas single, you’ve gotta believe that this one will run and run.

Entry filed under: brands. Tags: .

You owe it to your country to treat yourself The naming of things is a googlable matter

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Hello. I'm Gemma Teed, I'm a UK Account Planner and this is where I share my thoughts on Planning, marketing, trends and other related stuff.

I'm a freelance / self employed Planner, so if you're a client or agency click on work with me. If you're just nosy, you need about me, or pop over to my LinkedIn and twitter.

contact me

gemma-at-gemmateed dot-co-dot-uk

The views expressed here are obviously my own and do not reflect those of my past or current employers or clients.

Creative Commons Licence
(almost) always thinking blog by Gemma Teed is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Enter your email address to subscribe and receive new posts by email

Join 498 other followers

calendar

February 2010
M T W T F S S
« Jan   Mar »
1234567
891011121314
15161718192021
22232425262728

archive

comments policy

- Be nice please, rude or abusive comments will be deleted
- I occasionally tidy up formatting problems and always delete spam


Follow

Get every new post delivered to your Inbox.

Join 498 other followers

%d bloggers like this: