Just another day-in-the-made-up-life
20 October, 2009 at 6:06 pm 1 comment
Without wanting to sound like Little Miss Negativity, I’m getting a bit sick of all of these unreal day-in-the-life ads that have been popping up recently.
Because obviously, Miss Consumer must so naïve that she’ll buy into not-quite-real diaries and photoshoots, where they just happen to mention how fabulous product X is.
The Schwarzkopf Live Colour XL ad (if you watch any music TV you’re bound to have seen it) is a great example, where three suspiciously attractive looking ‘friends’ have their hair colour changed as part of a makeover day.
Then there’s last year’s Ford press ads with a musician bloke who was having a lovely time driving to all his gigs round the country in a Ford and the ‘handwritten’ diaries that crop up in the back of women’s magazines showing how a vitamin supplement or bio yoghurt can help a busy girl get the most out of her hectic week or why working for the RAF is such fun.
I was struggling to find visuals to make my point, then this week’s Radio Times contained a prime example for the Peugeot 3007, showing Mrs Ben Fogle having ‘Just another multi tasking day’. Seriously, that was the headline:
Rant over. Perhaps I should rename the blog ‘and another thing…’.
Entry filed under: advertising, Campaigns. Tags: day in the life, diaries, press ads.
1. Jo | 1 November, 2009 at 11:27 pm
Also, if anyone thinks that day is multitasking then wait til you add children into the equation. An advert clearly written by young ad execs with no kids between them.