a brief message for European marketing directors
19 September, 2009 at 8:21 pm 6 comments
I seem to have spent a fair chunk of the last four years engaged in indirect battles with the marketing directors of the European parent companies of some of my UK clients. On the off-chance that any of that illustrious group are reading this, you are (indirectly) paying my agency a lot of money based on our understanding of your UK customers, so please bear in mind that:
- British commercial TV is not the spawn of the devil
- The UK cut off age for participation in social networking activity is not 25
- What may be hilarious to a Spaniard, does not always go down the same way in Southport
- Although simply translating the German campaign into English may save you a lot of money, it will probably be rubbish and not work
- Sometimes we like working in beta – try something on a small scale, see if it works, if it doesn’t, try something different. It’s a cunning time and money saving plan. It’s just a bit difficult to put on a spreadsheet to email to you.
- We are not trying to waste your money. If it goes wrong, we look bad too.
- You might be the brand owner – but your customers have ownership of the brand. What works for them, will ultimately work for your bottom line.
- Trust me, I’m a Ad(wo)Man.
Entry filed under: clients. Tags: European marketing directors.
1. Charles | 3 October, 2009 at 10:25 am
Came up in my reader but this is an ace post.
2. Rob Mortimer | 6 October, 2009 at 9:18 am
Missed this one too, thanks for the link Charles.
Nicely put :)
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