A very cynical view of both sides of the pitch process (written by someone who probably needs a holiday)
26 July, 2009 at 5:36 pm 3 comments
The agency:
- I’m sure they hid the brief somewhere in this 82 page document
- Did you know that pizza is a major food group?
- Find what we did last time and change the client logo
- There is a Hell and it’s name is Powerpoint
- Yes, they do run trains at 5am
- Time waits for no pitch
- Hurry Up and Wait…and wait…and wait
The client:
- Behold, I am an all-powerful beauty content judge. You may bow.
- If I make the wrong decision, I may lose my job, so I’ll go for a tram smash of all three pitches to cover my back.
- You’re on the roster! No, I don’t actually want you to do any work for me right now…
- Why can’t I use your Big Idea but get my cheaper agencies to execute it?
- We already had that idea, honest, and were just about to run it…
Entry filed under: agencies, clients. Tags: new business, pitch process.
1. Angus | 27 July, 2009 at 4:57 am
Holiday need or not, this is a fucking brilliant post.
2. Cat | 30 July, 2009 at 9:02 am
Sad but true!
3. Hurry Up and Wait « (almost) always thinking | 30 July, 2009 at 12:33 pm
[...] on from my bullet pointed rant about the pitch process, it now seems clear to me that the entire attitude of the UK marketing industry could be summed up [...]