surfing from dry land

17 June, 2009 at 8:11 am 1 comment

In the unlikely event that my Dad ever had to fill in a TGI lifestyle survey he would tick the box marked yes next to ‘do you use email’.  But this is how he actually emails:

- I check for new email on the home computer and print out anything intended for him
- he reads the print out and drafts a reply longhand
- which I then type up and send

His version of shopping online involves sitting next to me at the computer while I find what he wants and then passing his credit card over.

There must be a fair few 60-something captains of industry and retired 70-somethings that have the world convinced that they have cracked this internet malarkey, when in fact they just have very accommodating secretaries or daughters.

Yet again, the data only tells half the story.

Entry filed under: digital. Tags: , .

insight has to come from an interesting idea A cut below the competition

1 Comment Add your own

  • 1. carlmoggy  |  19 June, 2009 at 7:45 am

    I’m still yet to meet anyone who has filled out a TGI survey!

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a freelance Account Planner blogging about Planning in particular, marketing in general, trends and other life related stuff

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(almost) always thinking blog by Gemma Teed is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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