Archive for 10 June, 2009

A blast from my past

For long and complicated reasons, I still have my first car at home.  It was my Mum’s car before that, so the Honda Civic Shuttle has been in the family since it was brand new in 1985. 

Now, the whole point of this car was it’s practicality, a precursor to today’s MPVs – you could fold the seats flat to get loads of stuff in, it had lots of cubby holes to tidy away the detritus of family life and it was easy to drive with great visibility.

How do you think Honda choose to demonstrate all this in the original sales brochure which I discovered today tucked into the service book?

shuttle airport

ideal for collecting models and their luggage from the airport

shuttle plane

handy if you own a light aircraft

shuttle tennis

perfect for tennis fans

Although the brochure calls the Shuttle ‘a considerable leap forward in integrated technology’, it lacks power steering, electric windows, ABS, central locking, or any of the other ‘standard features’ we take for granted today. 

It also drives like a tank and has a manual choke, which flummoxes anyone born after 1975.  But I secretly rather love it.

Honda Civic Shuttle brochure

10 June, 2009 at 5:37 pm 1 comment


a freelance Account Planner blogging about Planning in particular, marketing in general, trends and other life related stuff

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(almost) always thinking blog by Gemma Teed is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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