I’m giving it to you straight
21 May, 2009 at 7:59 pm 2 comments
In my humble opinion, this newish ad from Magners for their pear cider is just one tiny element away from being great
The proposition makes a lot of sense, the creative concept works, the script is tight, but the casting is just wrong. Every time the actor raises his hands to demonstrate his exasperation with the world I want to slap him, not empathise…
Entry filed under: advertising, Campaigns. Tags: magners pear cider, tv ad.
1. Rob Mortimer | 22 May, 2009 at 4:32 pm
Indeed, pretty much what I was thinking about it. I like that guy, but he doesn’t fit here.
2. Dom Conlon | 26 May, 2009 at 9:05 am
Yep – feels like he’s trying to be Danny Wallace but not really pulling it off.