Archive for 22 January, 2009
Straight from the (horse editor’s) mouth
On my newish extra ‘day off’, among other things I’ve recently been working on a submission for a horsey magazine. I have to report that (based on this experience), magazine editors are much better than the average client at understanding and communicating their brand effectively.
This particular editor managed to condense her brand and its values into six words. I’m sure she has brand onions, pyramids and/or personalities knocking around her office somewhere too, but it’s a nice change from most clients I come across who cop out and send you a 10MB powerpoint presentation instead…
