Archive for 28 October, 2008

On the first day of Christmas, my agency plagiarised for me…

The Argos Christmas Ad is here.  Scamp loved it – and then the rest of the world pointed out that it was pretty much a direct rip off of the Rowan Atkinson scene from Love Actually.

Now I like a good RomCom as much as the next girl but this ad seems to be taking the old adage that ‘imitation is the sincerest form of flattery’ a bit far when its pretty much a facsimile shot by shot.

For comparison purposes, the Argos ad can be viewed here,

and here is Love Actually (the crucial bit starts about a minute into this clip):

I can’t help but have a sneaking suspicion that it won’t have occurred to the Argos client or the team at CHI that Love Actually has been watched so many times by the target audience (mostly of Mums, I’m guessing) that they’re practically word perfect and fiercely loyal to anything penned by Richard Curtis.  So they might actually be a bit hacked off rather than appreciative that someone has nicked from their favourite chickflick.

Some of the comments on Scamp’s blog have also pointed out that Argos’ version makes the all-singing, all-dancing wrapathon look like quite a nice way to do your Christmas shopping…

28 October, 2008 at 2:42 pm 1 comment

The name’s HD, Sony HD

I do like this Sony HD Quantum of Solace ad – its just that something has been niggling me since I first saw it.  When they’ve finished trying to blow up the lovely Daniel Craig, the screen shows this:

And then this:

And finally this:

In theatres October 31st.  Not on a Sony HD TV yet then.

28 October, 2008 at 9:38 am Leave a comment


Hello. I'm Gemma Teed, I'm a UK Account Planner and this is where I share my thoughts on Planning, marketing, trends and other related stuff.

I'm a freelance / consulting / self employed type Planner, so if you're a client or agency click on work with me. If you're just nosy, you need about me, or pop over to my LinkedIn and twitter.

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(almost) always thinking blog by Gemma Teed is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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