When it absolutely, positively has to be there overnight

Thanks to Lunar BBDO’s blog for pointing me towards New York Magazine’s most memorable advertisements Madison Avenue ever sold, which includes this 1980s gem from Federal Express:

I love the end line, but I think you’d get away with somewhat smaller terms & conditions these days!

3 Comments Add your own

1. Catalyzing Statements and Goals | BootstrapBusiness.org | How to Start A Small Business | 28 October, 2010 at 6:33 pm

[...] Ex – When It Absolutely Positively Has To Be There Overnight — If you want a GREAT laugh, watch this FedEx Commercial Microsoft Bill Gates – I [...]
2. Catalyzing Statements | Rich Christiansen - Parallel Entrepreneur, Entrepreneurial Expert | 28 October, 2010 at 6:46 pm

[...] Ex – When It Absolutely Positively Has To Be There Overnight — If you want a GREAT laugh, watch this FedEx Commercial Microsoft Bill Gates – I [...]
3. A lesson from St. Nicholas | Performance Management Counseling | 23 December, 2011 at 5:19 am

[...] want most. He never gets his deliveries wrong! As if he stole a page from the Fed Ex mantra “When it absolutely, positively has to be there overnight”, he always comes [...]

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