Note to PR execs – my blog is not free advertorial and it would help if you actually bothered to read it
I’ve obviously arrived (in blogosphere terms) as emails have started turning up from PR agencies looking for coverage.
Today’s missive is a classic case of how-not-to-do-it:
• They left a comment on my ‘about’ page rather than sending me an email as per the helpful ‘contact me’ box on the right
• Their comment read ‘could you please send me a contact as we would like to put [major cool brand event this Summer] on your site’
• So I emailed back asking for a bit more information and the response was ‘I understand that you covered it last year?’
• Well, I mentioned the event in passing while pointing out that I thought it’s strategy was flawed, but that’s hardly the same thing…
God help a) the client who is paying for this bad t’interweb karma and b) any PR agency who doesn’t understand bloggers. Unlike tame journos, we bite back.