(almost) always thinking

There’s been a lot of fuss this week on t’interweb about whether Ad X is a ripoff (or homage) to Ad Y and if Campaign Z is actually any good.

But what are we all going to blog about when all this media fragmentation, CRM and digital malarky gets its act together and means that enormous campaigns could be running and we’d never know about them?

Because if done well, communications will only interact with the precise audience they’re targeted at, rather than anyone who happens to switch on the telly at 9pm.

I suppose its Stealth Marketing.  As a brand you could, in theory, be as provocative or offensive as you like because so long as it doesn’t offend your target audience, no-one else is going to experience it…