Stuff Matters

2 February, 2008 at 6:35 pm 6 comments

Having been reminded via Russell Davies how much I enjoyed taking part in the printing/DM test for Interesting 2007, I signed up for Matter (‘an experiment in communicating with stuff’) last week.

It seems to be all about how we like to get stuff in our hands, a bit like a magazine full of content and ads, except that the ads are tangible and are the content.  In the words of Matter – advertising you’d like to receive.

I think the first Matter box was really aimed at blokes, but I had a lot of fun opening it when it dropped through the letter box this morning.

matters-box.jpg

I hadn’t had any coffee by that point, so didn’t twig that the box opened up like this.  Still, this meant I got an extra 15 minutes entertainment out of trying to fit everything back into the box as I’ll be passing it on to my nearly-brother-in-law who fits the criteria of a hip ‘n’ happening 25-34 year old bloke. 

I think it might have to go via the DM and Creative gang at work first though.  I fear I may never get the play-doh (courtesy of Sony Bravia) back again…

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What I’ve apparently been thinking about A few pointers for workshop participants

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a freelance Account Planner blogging about Planning in particular, marketing in general, trends and other life related stuff

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(almost) always thinking blog by Gemma Teed is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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