Archive for 29 January, 2008
Heres one I drove earlier
I’ve been struck recently by the number of friends and colleagues with kids under 10 who tell me that their offspring are completely obsessed by Top Gear.
It appears that the likes of CBBC shows Blue Peter and Tracy Beeker have been usurped by the antics of Clarkson, The Hamster and Captain Slow. They’re idolised in the same way that I hero-worshiped Blue Peter’s Sarah Green, Simon Groom and Peter Duncan as a youngster.
Its obviously not ideal, having the nation’s youngsters introduced to the mantra of ‘speed is good’ at such a tender age but to be fair, Blue Peter may have been very big on helping-others-less-fortunate and making-your-own-Tracey-Island, but they never invented Motorhome Racing or attempted to turn cars into boats.
So all the COI need to do is persuade the producers of Top Gear to slip in a few how-to-cross-the-road-safely and don’t-talk-to-strangers messages and they could cut their comms budget by half.
Top Gear Dog and Blue Peter’s Bonnie – surely the similarity is no coincidence?
