Archive for 10 January, 2008
Know Your Client
A bit of a work in progress this one, but here’s the beginnings of a handy guide to sussing out your client’s management team based on their choice of offices:
Cavernous statement building with glass lifts and human size models of brand mascots in reception
We are actually run by head office in the States
Run down 60s tower block with scuffed carpet tiles
No-one cares about this division anymore
or
We are about to be sold
Portakabin next to the factory
Our business model is based on making things, not selling them
Soulless serviced office space in business centre miles from HQ
The Marketing Director refused to commute and this is an experiment
Funky Soho open plan workspace with café, pool table etc.
Our MD really wants to work in an agency
