Archive for 8 December, 2007
Meanwhile…
The ads below might not be the most obvious awards contenders, but they’re ones I’ve really enjoyed as a consumer in 2007:
Boots – ’tis the season to be gorgeous/here come the girls
Disney – year of a million dreams
Marmite – Paddington/you either love it or hate it
Apple – PC & Mac (USA version ONLY)
Planner’s ad of the year?
I’ve got an idea. All the blogosphere is busy deciding what their ad of the year is, which mainly seems to be judged on some kind of creativity/talkability scale. Why don’t we all have a good look round t’interweb and see if we can find an example of a really effective ad/integrated campaign that shows great consumer insight (OK, extra points for beautiful creative) - and hasn’t yet popped up at any awards event yet.
We’ll call it the ‘Planner’s ad of the year’.
