when I grow up, I want to be a Disney princess
1 November, 2007 at 8:48 pm 1 comment
I’m loving the Disney campaign ‘year of a million dreams’.
It’s every little (and not so little) girl’s fantasy to be a Disney princess or to swept off her feet by a handsome prince. If nothing else this campaign reminds all the thirty something yummy mummies and daddies out there (who will see the campaign in Vanity Fair, GQ, Vogue, The New Yorker, Conde Nast Traveller, Glamour etc) just what Disney meant to them and what it should mean to their children.
God knows how much the whole thing cost (6 page inserts in Vogue et al don’t come cheap and neither does hiring Beyonce, Beckham and Scarlett Johansson), but I suppose the PR payback more than covers it off.
The fantastic Annie Leibovitz shots inject an amazing combination of gravitas, glamour and even innocence to what has to be one of the biggest brands of the twentieth century.
Entry filed under: advertising, brands, Campaigns. Tags: Annie Leibovitz, brands, campaign, disney, disney princess, year of a million dreams.
1. Rob Mortimer | 2 November, 2007 at 11:25 am
Wonderful. Re-injects some of the magic that has been missing from Disney for years.