Archive for 30 September, 2007
Whispering not shouting
I’ve been to watch a demonstration by ‘horse whisperer’ Monty Roberts. Since very few of you will be planning to load a reluctant horse into a horse box or cure its phobia of plastic bags, I’ll spare you the details.
But Monty’s general philosophy of encouraging horses to want to be near you and trust you (rather than forcing them to comply) has interesting parallels with Planning.
What we’re all trying to do is encourage consumers to want to get involved with brands and businesses, to trust brands and to communicate with them. And maybe ‘shouting’ at them with TV ads and 48 sheets isn’t always the best way to do that.
