Archive for 4 September, 2007
Time for some brand new creative?
I noticed that Nationwide have moved their ‘jobsworth employee’ (“brand new customers only”) campaign into press.
The thing is, I’m starting to associate Nationwide rather than their competitors with poor customer service and inflexible offers. Which probably means that what was once a great way of demonstrating difference has now become so ubiquitous that the core of the creative has become entangled with the brand. Which is a shame.
