23 July, 2007 at 8:08 pm
Fever Tree mixers don’t just look amazing, they taste pretty great too.
Entry filed under: Life, Marketing. Tags: design, Fever Tree, mixers, packaging, Schweppes.
finding one that fits things I like right now
Colin McKay | 23 July, 2007 at 10:06 pm
Hate to throw a spanner in the works, so to speak, but I would prefer Canada Dry.
Not because of some blind allegiance to all things nominally Canadian, but because it reminds me of long-past summer vacations spent with my grandparents, of being sent to the store to buy another glass bottle for my grandfather’s rye and ginger, and for the 10 cents deposit I was allowed to pocket.
Sometimes snazzy graphics and unusual flavours do not beat emotional attachment.
James M. Helms | 24 July, 2007 at 4:31 am
I agree with Colin to a certain extent. However since I have never grown a deep intimate bond with my soda water I am certainly sold on the Fever Tree. Great packaging.
almostalwaysthinking | 24 July, 2007 at 8:54 am
The Fever Tree drinks make me feel like I’m treating myself, like they’re something a bit special. And they taste more like an alcoholic drink than pop/a soda (delete as applicable according to the continent you live on).
suggestions why Pepsi Raw is no more « (almost) always thinking | 9 September, 2010 at 4:50 pm
[...] a premium mixer for premium spirits (much like Fever Tree), it certainly had a niche in both the on and off trade (apparently it did quite well in [...]
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Hello. I'm Gemma Teed, I'm a UK Account Planner and this is where I share my thoughts on Planning, marketing, trends and other related stuff.
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