(almost) always thinking

Scratch Amazon

4 June, 2007 at 1:32 pm Leave a comment

Amazon let me down this weekend.  On Sunday night I was curled up on the sofa, ready to chill out with a DVD from Amazon Rentals and the blumin thing started to skip before giving up completely.

No problem, try the other DVD.  No good, that’s so scratched that the DVD player just throws up a ‘can’t play this, its just too rubbish’ type message.

So now I’m left to chose between some kind of fruit cake baking competition on BBC1 or Corrie over on ITV.  Neither of which have quite the same appeal as Dreamgirls.

Now I’m really cross and email Amazon to point out that perhaps their quality control systems have slipped somewhat.  This morning I got an automated ‘we regret that on this occasion’ type response that has just made me even crosser.  Grrrr.

I was going to rant here to the tune of how hard can it be?,  but I’ve been wondering when the last time was that I made sure all my shiny new brand values had been implemented right through to Customer Service.  Of course, this takes a client who recognises that the customer journey is just as important as external marketing activity in retaining customers (and attracting new ones), but its a nice idea.

Entry filed under: customer service, Life, Marketing. Tags: Amazon, Amazon rentals, brand values, customer journey, customer service.