(almost) always thinking

Shop-Ups and Storegasms

5 March, 2007 at 2:26 pm Leave a comment

While browsing Trinny and Susannah’s website (for purely professional purposes), I came across this diary entry about sneaking out for a shop up. The idea of formalizing that quick dash to the high street for some top-up retail therapy really appeals to me.

I discovered another favourite new word in a focus group I was running for a fashion client when I was introduced to the storegasm – variously defined as the result of a particularly successful shopping spree or the moment when you lose rational control of your budget in the presence of that must-have handbag/top/pair of shoes.

I love how the English language is constantly evolving – it’s the ultimate in user generated content.

Entry filed under: research, trends. Tags: fashion, market research, research, retail therapy, shopping sprees, shopup, storegasms.