(almost) always thinking

snowy weather / online behavior correlation?

12 February, 2007 at 1:18 pm 1 comment

I had a wardrobe clear-out recently and stuck some clothes up on ebay.  The auction ended this Friday.

When the buyer details came through, I was surprised to see that three out of the five buyers came from Wales.  And then I thought about the really snowy weather they’ve been having.

So my hypothesis is that the loads of people in Wales were snowed in and bored, so decided to get on the internet to entertain themselves – and ended up impulse buying on ebay.

I started wondering whether anyone has done any research into how the weather affects online behaviour?  Then I googled and ended up at hitwise, finding their take on how the weather affects visits to the met office and BBC Weather.  Nothing about ebay though…

Entry filed under: Life, Marketing, weather. Tags: correlation, ebay, geography, weather.