The art of the Perfect Pitch
8 January, 2007 at 1:11 pm 2 comments
I’ve finally got my hands on Jon Steel’s new book Perfect Pitch
(the new business guys had been hogging the agency copy). I’ve only had chance to get through the first couple of chapters so far, but I’m so fired up.
Jon also wrote the modern Planner’s bible Truth, Lies and Advertising, which I’ve gone back to so often I can quote huge chunks verbatim.
Jon will be talking through some of the key points from Perfect Pitch at an Account Planning Group event on Tuesday 16th January – is anyone else going?
****UPDATE****12th Jan****
I just checked the APG’s website and the venue for Jon’s talk has moved.
Entry filed under: Account Planning, Planning. Tags: Account Planning, Jon Steel, new business, Perfect Pitch, Pitching, Planning.
1. Northern Planner | 9 January, 2007 at 10:03 am
I’m going if I can. I’d be interested in your thoughts on the book.
2. Get out there and do something interesting « (almost) always thinking | 31 March, 2007 at 12:50 pm
[...] Jon Steel in Perfect Pitch talks about how he gave his Planning team extra vacation time – so long as they used it do something interesting, whether that was spending an extra week away somewhere and really getting to know the people who live there, visiting an art gallery or taking a hike. [...]